The Californian-based brand TOMS was established in 2006 by Blake Mycoskie. Accompanied by fashion designer John Whitledge, they designed collections of summer shoes, which have the simple and classic form of an espadrille, mixed with a slip-on. Also the use of canvas and the bright colors are typical for TOMS. Lately, TOMS expanded their range to different models, including wedges and bags.
The very generous company TOMS has the idealistic slogan ‘One for One’. With their philanthropic business model to help address need, advance health, education and economic opportunity for communities around the world, they arranged to hand out a pair of shoes for people in need with every purchased pair. But also their other items provide help: clean water, glasses, eye surgery and safe births for people in need.